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Top musicians team with Jay Z on Tidal music streaming service The music companies had their shot.
So have the tech companies. Now a group of top recording artists says it wants its chance to make money streaming music. With the scripted sheen of one of his videos, rapper Jay Z led a parade of music royalty before reporters Monday to unveil a new music streaming service Tidal that it says will ensure artists get paid fairly for their work. The service, starting at $10 monthly, aims to take customers from rivals like Spotify and Pandora in part by appealing to fans' sense of loyalty. They say artists will get a bigger slice of revenue from the streaming fees, and that the music itself will be streamed at higher fidelity. To underscore the point, Jay Z (born Shawn Carter) was joined at a Manhattan news conference by a dozen or so music A listers, including his wife, Beyonce, rapper Kanye West and singer Madonna. August Brown Today, Jay Z gave the signalto dozens of music's top artists, asking them to reveal their true colors in a campaign to deliver hidden,coded messages across the airwaves. No, it's not an Illuminati takeover of pop music. launch of Jay Z's new higher end streaming service, Tidal. Today, Jay Z gave the signalto dozens of music's top artists, asking them to reveal their pandora gold bracelet with charms true colors in a campaign to deliver hidden,coded messages across the airwaves. No, it's not an Illuminati takeover of pop music. launch of Jay Z's new higher end streaming service, Tidal. (August Brown) The carefully orchestrated rollout of Tidal included a social media blitz, where celebrities such as West told his fans that "together, we can turn the tide and make music history." But analysts said it's not clear that noble sounding endorsements from popular musicians could change the bottom line for most acts making fractions of pennies for their streams. "Jay Z has recognized that there's an opportunity to bring personality and quality to streaming music services," said Mark Mulligan, a music industry analyst at MIDiA Research. "He's essentially setting himself up as the HBO of music streaming. But it takes more than a handful of music stars to change the underlying dynamics in the music streaming era." What is Jay Z's Tidal? It's the first ever artist owned music streaming service, with the goal of getting artists properly compensated for their music. The Times' Christy Khoshaba reports. What is Jay Z's Tidal? It's the first ever artist owned music streaming service, with the goal of getting artists properly compensated for their music. The Times' Christy Khoshaba reports. Artists have been taking stands against the payment model offered by streaming services, but with Tidal, some are said to be getting granddaughter pandora charm an equity stake in the service that Carter bought for $56 million this month. Tidal officials did not disclose financial details about how artists played on Tidal would be compensated. "Our goal is simple: We want to create a better service and a better experience for both fans and artists," singer Alicia Keys, one of the owners of Tidal, said at the news conference. "We believe it's in everyone's best interests to preserve the value of music." Up for grabs are potentially billions of dollars in revenue that fans pay for music streaming every year. Artists have been critical that streaming services pay most of the royalties to record labels and music publishers, instead of the singers and musicians who created the music. Singer singapore pandora charm Taylor Swift famously yanked her latest album "1989" from Spotify last fall because she didn't want her songs offered on the service's free version. She maintains that music should not be free because it sets a dangerous precedent that consumers don't have to pay for listening to albums. Tidal describes itself as "the first music streaming service that combines the best high fidelity sound quality, high definition music videos and expertly curated editorial." The pricing will include two tiers of fees and access with no free service. A basic service at $9.99 monthly will offer current industry standard streaming fidelity with high definition music videos. A second tier at $19.99 monthly will offer CD quality streaming, HD videos and access to the service's original editorial products. Tidal, which is available in 31 countries, had 500,000 paid subscribers by the end of 2014. It has plans to expand to six additional countries. However, the artist owned service faces competition from an already crowded streaming service marketplace. Spotify, which charges about $10 a month, has more than 15 million paying subscribers and more than 60 million active users, according to the streaming service's website. It's available in 58 markets. In November, Daniel Ek, Spotify's chief executive, responded to musicians' criticism in a blog post, noting that an artist as big as Swift could make up to $6 million a year on the platform. "Our interests are totally aligned with yours," he wrote in the post addressed to musicians. "The more we grow, the more we'll pay you." Tidal also has a crowd of small competitors to fend off. Samsung and Google have popular apps for accessing music. Amazon has been adding features to its service for Prime subscribers to keep pace.
And the music industry has been striking deals with upstarts that are experimenting with new ways to get people to pay for music. One app being tested, for instance, lets users listen to a pandora beads cheap prices song for free as long as they share the tune with a friend. Los Angeles start up UrRadio, which launched its service Monday, and Slacker Radio are trying to win over listeners by bringing back the experience of radio hosts and DJs.
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