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We reveal where the notion came from He says: 'We are so familiar with this word that we speak of students as consumers of higher education, even users of police services are sometimes referred to as consumers.
SCROLL DOWN FOR VIDEO Retail therapy: Is a shopper the same as a consumer and if not, what's the difference? 'But it's important to realise how recent and how contested a history lies behind this term.' Frank explains how the notion of a consumer developed in the nineteenth century, with consumer defence associations, consumer leagues and a heated debate involving people's water supplies. He reveals at what point in history the notion of parting with one's favourite objects became painful it's more recent than you think. We weren't always so accepting of buying, enjoying objects, collecting, buying things seen as extravagant. But at some point finding joy in things changed from being seen as profligate to making us richer, more civilised people. In this episode we talk about when and how this happened. We also untangle questions such as Are we particularly big shoppers these days, stockpiling debt so we can buy things we don't actually need or has this trend been around for centuries? And finally, what are the trends for consumers going forward? As someone who has charted the history of consumers over the past 600 years, Frank is in a good position to say. Among other things, he dismisses the notion of 'peak stuff' the idea that we are moving away from buying things to spending money on experiences as complete nonsense. Frank Trentmann has written a history of consumers: 'The Empire of Things: How We Became a World of Consumers, from the 15th century to the 21st'. Most watched Money videos The new Nissan Qashqai will be in the showrooms from next month Jaguar Land Rover teases the opening of its classic car tour Instant karma!: Thief stopped by lorry driver quick thinking Investing Show: Are stockmarkets too expensive? Rolls Royce showcases its bespoke capabilities in stylish car Is this the best car used advert ever? Vitara gets CGI treatment Unsettling digital safety advert will make you think twice online The world largest luxury car Machine in Singapore Footage showing the amazing evolution of the Porsche 911 Carrera Should you worry about the election and your investments? How should investors deal with the UK election result? Investing Show: John Redwood on whether Trump can deliver Sainsbury's to buy convenience rival Nisa in 130m deal,. Daily Briefing: Possible deal as Scottish Widows in line. Jaguar Land Rover jobs drive for engineers who can create. MARKETS LIVE: FTSE up as David Davis begins Brexit talks. ALEX BRUMMER: Hammond must be heard 'failure to secure. Private equity giant Blackstone backs UK property by. Brexit vote fuelled 146bn betting frenzy in City amongst. Women's retailer Bonmarch suffers 40% profits fall as. Britain's holiday rental market booms as the weak pound. Co op Bank in 'advanced talks' with investors over. Standard Life and Aberdeen Asset Management approve. MIDAS SHARE TIPS UPDATE: Vital signs are improving real pandora bracelet at. Brexit critic LSE professor appointed to the Bank of. A surprise surcharge AFTER you have paid it's the. Roaming may now be 'free' when you're abroad but you. 'Brexit is a lose lose proposition, harmful both to. Sainsbury's to buy convenience rival Nisa in 130m deal,. North South divide opens up in buy to let market as study. MOST READ MONEY PreviousDo you want to automatically post your MailOnline comments to your Facebook Timeline? Your comment will be posted to MailOnline as usual We will automatically post your comment and a link to the pandora jewelry charms for bracelet news story to your Facebook timeline at the same time it is posted on MailOnline. To do this we will link pandora o charm your MailOnline account with your official pandora store Facebook account.
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